Posted on March 29, 2017 · Posted in Blog

It’s 2017, and even I text. Sometimes my arthritic fingers cause mistakes that I don’t catch because I don’t pay the kind of attention to texting that I do to writing. I let myself off the grammar hook by thinking that it doesn’t matter anymore. Some people think cover letters, online applications, LinekdIn profiles, and resumés don’t matter either. says, “You don’t gain anything by getting it right, but you lose a lot when you get it wrong.” The recruiter that chooses to interview you for the job you’re (not your) dying to get, based on how you filled out the application, your (not you’re) cover letter and resumé, and the Manager that checks out your Huff Post article and LinkedIn Profile; they care.

Grammar is the infrastructure, the skeleton, of language. Language is the body that carries it all around. Language gives life to our thoughts, dreams, interactions; it all started with the giving of “the Word.” Grammatical rules, spelling and vocabulary, even pronunciation, are codes, and for effective communication to occur, writers and readers, speakers and listeners, need to work with the same codes. Job interviews don’t necessarily use the same codes as conversations with friends or family. We need to know which code is expected for each situation.

Language is a creation that changes, as evidenced by additions every year to the Merriam Webster lexicon. But, I haven’t seen new meanings for its/it’s, they’re/their/there, for our new media favorite, to/too, or for the proper use of commas and apostrophes (no apostrophe in this plural). English is still the primary grammatical standard for the world today. So, grammar counts…still.

I have spoken with many people, from all walks of life who have said that they just can’t figure out how to put into writing the duties they have, and the contribution they make at work. That’s my job! Email me to make an appointment for a FREE Consultation Call.

Susan Shafer

Resumes & MORE! Consulting

About the Author

Susan has always been interested in how people came to be applying for a particular job, and she often saw that there was a gap between their passion for making a difference and the way that their résumé represented them. She often had to restrain herself from offering to completely re-write their résumé. She did, however, find herself turning their résumé around on the desk so they could follow along as she suggested changes that would have it look better and be clearer. She loved the look on their faces and the “thank you” she received as she pointed out simple fix-its.